Hi, I’m Darcy, Welcome to Tonic Flair!
A one-woman-band providing slow, guilt free fashion for those who love to have fun with their wardrobe!

I created Tonic Flair after some pretty persistent nagging from my nearest and dearest to start sharing my creations with the world (or at least Essex to begin with)! With a sudden abundance of free time (thanks Corona) I decided to finally give it a go and here we are! 

Let’s start from the beginning...

My great-nan was a tailoress in Liberty’s London, she taught my Nan how to sew, who then taught my mum and she eventually taught me!😋 So if I were to say that sewing was in our blood I actually might not be joking!😂 After spending years obsessively watching my mum do dress-making, by the time I was 11 years old my mum let me loose on her sewing machine and I’ve been obsessed with making clothes since!💃🏻

After school I skipped sixth form and A-levels and headed straight to college to study Fashion design for two years, this was followed by studying a Foundation in Art and Design with UAL. I am now currently heading into my final year of studying Fashion Design Womenswear at the wonderful London College of Fashion. I have absolutely LOVED expanding my skill set and personal design style and cannot wait to see this progress further into my final collection at uni and with Tonic Flair! (And then maybe a masters? Maybe?? Eeeeeep!!??)  

Without further ado, welcome to Tonic Flair’s home studio🏡💕

This is the chaotic hub where the collections begin as the initial idea and then start their journey through design development, sample testing, fabric swatching, pattern drafting, fabric cutting, sewing and pressing. A long ol’ process that is made worth while once it’s finished on the mannequin🙌🏼

As a brand we’re working towards being a small piece of the bigger movement to combat fast fashion and be apart of an industry that values quality over mass produced quantity. We want to create unique show-stopping pieces that not only set you apart from the crowd, but can be shown off time and time again!🌟

As part of our promise to deliver guilt free fashion, a large portion of our garments will be created from left over dead stock fabrics, vintage materials, up-cycled second hand clothing or collated off-cuts from the Tonic Flair studio.✂️ Everything is specially handmade with a hella lot of love by our teeny tiny team! (Me and my mum lol)👩‍👧💞 

We can’t wait to share them all with you🤩

Thankyou for being here💜